CRM By Ksenya

Hi, I am Ksenia, CRM Marketing Specialist

I design data-driven campaigns that engage customers, boost loyalty, and drive growth. At Oda and Mathem, I transform segmentation and lifecycle insights into results through various channels, including email, push notifications, SMS, and in-app messaging.

Case Studies / Campaigns

At Oda and Mathem, I follow structured, scalable processes to design and deliver campaigns:

Climate-Friendly Habits Nurture Series (Switchr)

At Switchr, created a content-driven series encouraging climate-friendly habits, integrated with email and social. Each touchpoint was tied to behavioral…

Emotional Sampling Test (Oda)

Ran an A/B/C test comparing emotional vs rational sampling offer emails. Emotional storytelling with user-centric imagery outperformed others by +32%…

The Product Affinity Booster Series

Leveraged product affinity data to deliver personalized bundles to high-propensity segments. By using Snowflake queries, we created dynamic segments and…

Always-On Lifecycle Messaging Engine

Launched a set of automated lifecycle journeys—from onboarding to churn prevention. Using behavior-based segmentation and real-time triggers, we built a…

My Blogs

Read my Latest blogs about CRM

The CRM Stack That Powers My Workflows

Campaigns don’t succeed because of magic—they succeed because of the right mix of tools, strategy, and timing. Here’s a peek into the tech I rely on daily....

A/B Testing Without the Guesswork: How I Use Growthbook

Testing shouldn’t be scary. It’s your safety net. With Growthbook, I’ve turned campaign decisions from "what feels right" into "what works best."...

Why Segmentation Is the Heartbeat of CRM

If you're sending the same message to every customer, you're not doing CRM—you’re broadcasting. At Oda and Mathem, I’ve seen firsthand how segmentation can turn bland outreach into personalized conversations...

CRM Strategy & Ways of Working

At Oda and Mathem, I follow structured, scalable processes to design and deliver campaigns:

Segmentation:

Based on order behavior, lifecycle stage, and product affinity

Campaign types:

Scheduled, ad hoc, and always-on journeys

Frequency rules:

Respecting fatigue by campaign type (e.g. one Same-Day promo every 7 days)

Naming conventions:

Clean structure with campaign and list alignment for Iterable/Growthbook

Channels used:

Email, Push, In-app, SMS

Experimentation:

All major campaigns tested using Growthbook for reliable A/B testing

Documentation & Planning:

Weekly meetings, structured reports, shared templates for consistency

Tools I use for my campaign

campaign orchestration, automation, segmentation

querying customer data for custom segments, behavioral triggers, and performance insight

reporting and analysis

documentation and planning

reporting and analysis

Results & Impact

Here’s a snapshot of what I’ve helped deliver:

+32% increase in second orders via emotional sampling
+19% increase in frequency for families (Diaper Deal)
+14% reactivation among dormant users (CFD)
Over 11% CTR on targeted delivery push campaigns
+32% increase in second orLifecycle journeys driving long-term retention and engagementders via emotional sampling

About Me

I'm Ksenia,

A CRM marketing professional with a background in digital storytelling, FCMG, renewable energy, and behavior-driven campaigns. At Oda and Mathem, I focus on nudging customers toward better habits, with thoughtful campaign design backed by data.
Earlier, I helped Switchr grow its digital community to 800,000 followers and ran content strategies around climate-friendly living. I’m based in Oslo, passionate about user-centric marketing, and constantly testing new ways to personalize communication.

Contact Me

Ready to Work with me?

I’d love to hear from you. If you have any questions about My services, I’m here to help. Fill out the contact form, send me an email, or give me a call. Let’s build something amazing together for your business.

Give me a Message

This personal website showcases Ksenia’s expertise in CRM strategy, experimentation, and customer engagement. Explore real-world campaigns, tools, and insights that reflect her approach to data-driven marketing.